We have been named finalists in the Marketing Excellence category of the prestigious Moreton Bay Business and Innovation Awards 2023. This distinguished recognition is a testament to our unwavering commitment to the industry and our steadfast adherence to our core values that drive us to focus on delivering a total customer experience.
The Moreton Bay Business and Innovation Awards recognises the achievements of businesses in Southeast Queensland that have demonstrated outstanding performance in their respective fields. Being named a finalist in the Marketing Excellence category is a remarkable achievement, as it highlights our ability to showcase our products and services effectively.
At Lincom Group, we have always been at the forefront of innovation, consistently striving to improve our marketing strategies. As we look closely at the customers’ needs to create value beyond our equipment, we have successfully established a robust brand identity. This achievement results from leveraging traditional marketing methods, such as print advertising, trade shows, and content marketing, with the latest technologies, including digital marketing, social media, and search engine optimisation (SEO). In addition, we combine out-the-box ideas with the latest marketing trends to create impactful campaigns that resonate with our target audience. Our commitment to staying ahead of the curve has helped us remain competitive and has driven our growth and success over the years.
The concept of customer-centricity is not new; however, we firmly believe that establishing trust can only be achieved by listening to customer needs and crafting bespoke solutions to fulfil them. The bar keeps rising, so we have been tailoring our marketing efforts, aligning them with the region’s specific demands. The conventional “one size fits all” approach is not suitable anymore. Instead, our marketing message is more personal, creating a human connection that is hard to find in our industry.
We remain flexible, continually assessing our efforts to ensure that our brand stays relevant and that our marketing message continues to connect with our target audience.
The gala awards ceremony to announce the winners will be held in Caboolture on the 7th of July.